Proper dress for the Southern Gentleman
Style, tradition, and authenticity are the pillars that inspired the creation of Atlanta-based Southern Proper, a gentlemen’s clothing line that celebrates southern roots.
What motivates your company?
Style, Tradition, and Authenticity are the pillars that inspired the creation of Southern Proper, a Gentlemen’s clothing line that celebrates southern roots.
Tell us about your location
Based in Atlanta, we are in the heart of the South. Atlanta has been one of the best places to start and grow a business.
Tell us a bit about your customers
Share the history of your company
Combining elements of southern heritage and classic haberdashery, Southern Proper was founded in 2005 with bowties and ties! Over the last 12 years, the brand has expanded from its bowtie beginnings into a full clothing line that dresses the Southern Gentleman head to toe.
We’ve received several entrepreneur awards in Georgia.
Name three adjectives that describe your company
Genuine, stylish, courteous
How are you involved with your customers and community?
Southern Proper has a never say no policy! There is always something to give whether its time or product. We are proud to support many charities, events and philanthropic efforts throughout the South.
Tell us about your employees
Our people are a true reflection of our brand. Their kindness, style and authenticity are Southern Proper’s greatest assets! Everyone from our interns to our president is involved in the development and vision of our brand. We treat each team member like family and encourage them to create their own success. Many are young and self-starters! They have unique opportunities to travel and run their own business within our brand.
What makes you excited to work here?
The people, the people, the clothes!
What do you like about your community and location?
Opportunities to grow, recruit, sell, travel and have fun! Atlanta has everything we need to be successful. Georgia and Atlanta specifically are known world wide as a global marketplace! As an apparel company, we are proud to call Atlanta, Georgia, home and be one of the featured brands based here.
How do you embody Authentic Georgia?
Southern Proper was a trailblazer in the New Southern culture that has taken off nationwide. We are proud to be part of that new trend in apparel and consumer goods.
What makes Georgia so special and unique?
Georgia has an old fashioned sense of heritage with a contemporary courtesy and culture! At Southern Proper, we feel very supported by our state and fellow Georgians!