Gilbert & Sheppard Group

Their clients don't just hire them. They inspire them. A cracker-jack marketing agency comprised of creativity, digital prowess and problem solving skills.

What motivates your company?

Our Clients Don’t Just Hire Us. They Inspire Us.
A cracker-jack marketing agency needs creativity, digital prowess and problem solving skills. We’ve got that. However, our most valuable assets are our clients. From our home builders we learn planning. From our community developers we learn vision. From our business clients we learn entrepreneurship. From our corporate clients we learn leadership.

They make us better and we make them better. Nice how it works out. And fun, too. You see, we love the complex, creative, sometimes chaotic work of marketing. We thrive on the work of sculpting a client’s vision into a message that can inform, engage and persuade.

Tell us a bit about your customers

We start by identifying your desired end results. To get there, we dive deep to understand your business, your competitors, your dreams and your unique market attributes. Next we create a situation analysis and a comprehensive marketing and branding plan. Upon approval, we execute the plan, imbedding metrics that let us assess and revise along the way.

Share the history of your company

Who We Are
We are a full service marketing and advertising firm whose primary focus is the residential housing industry. We work with developers and builders and have an established track record of providing strategic, creative solutions that work. We enjoy what we do. We do it well, on time and on budget. Most of all, we care enough to help our clients get incredible results.

We have received local, state, regional and national awards for marketing campaigns, direct mail strategy, print ads, community brochures, internet and social media marketing, website design and sales center design. Our clients have included developers and builders of active adult communities and master-planned communities such as: Saluda River Club, Park Springs, Peachtree Hills Place, Olde Town Grayson, Sun City Hilton Head, DelWebb Charleston, K.Hovnanian’s Four Seasons and Jim Chapman Communities.

We know people over 55 are as diverse as they are demanding and they want living solutions as distinctive as they are. We know what makes them tick, and we know how to reach them. Today’s active adult target audience is educated, sophisticated baby boomers and older who think with and respond to a little more edge. It’s their time to do what they’ve always wanted, where they’ve always wanted, and we know how to lure them to your communities.

Gilbert & Sheppard Group was founded in 1999 by Betsy Sheppard, a respected veteran in the real estate marketing and advertising industry and graduate of Georgia Southern University. Betsy teamed up with Kerrie Gilbert, an award winning creative director and graduate of Savannah College of Art & Design. Together they assembled an outstanding group of talented, client-focused professionals.

The Gilbert & Sheppard Group formula begins with research and in-depth consultation with clients to truly understand their business goals and marketing needs. We then design a strategic plan and realistic budget that will help meet or exceed those goals. We work hands-on with our clients to execute every detail in a timely manner and within budget. We are very proud of our reputation for lead-generating results, sales and customer satisfaction.

How are you involved with your customers and community?

Gilbert & Sheppard Group is a Georgia based business which works in mulitple markets across the United States. The firm is located in Ellijay Georgia. GSG volunteers with many organizations within the area including the Gilmer Optimist Club, The Ferst Foundation Kids Ferst, Gilmer County Historical Society, Gilmer Arts, Gilmer Rotary Club, Gilmer Chamber, George Link Playhouse, Keep Gilmer Beautiful/Adopt a Road Program, Leadership Gilmer, Thanks Mom & Dad and many others. We are members of the National Homebuilders Association, Atlanta Homebuilders Association and Homebuilders Association of Georgia.

Tell us about your employees

We are proud to have the most experienced and talented team in the industry we serve.

What makes you excited to work here?

Accomplishments and enthusiasm.

How do you embody Authentic Georgia?

Our company is devoted to serving the state of Georgia and Betsy Sheppard is a native Georgian. Born in Rome Betsy has lived in many cities across the state in north and south Georgia.

What makes Georgia so special and unique?

Georgia is a beautiful state with mountains and lakes in the north, a big city in the middle area (Atlanta), farm land and pastures in southern georgia and the BEACH!!! Georgia has it all!

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